工程新闻记录(ENR) is the only media brand reporting news, data, rankings, analysis, and commentary essential to decision-makers in the global construction industry. As the trusted source for 140+ years, ENR helps professionals in the buildings and infrastructure markets thrive regionally, nationally, and globally! ENR's cutting-edge multi-media platform includes print and digital editions, eBooks, eNewsletters, webinars, social media, video, and more.
选择营销解决方案以查看详细信息。悬停在ⓘ上,以了解有关该主题的更多信息。
或按类别过滤上述选项。
基于帐户的营销(ABM)允许您的公司以更精确的消息传递将您的潜在客户瞄准您的潜在客户。ABM允许我们的产品打开大门,并加深与您想要联系的特定公司的员工的参与度。
将您的信息发送给定制使用高级定位的受众。高级定位是一种战略方法,它会根据他们的行为,参与和兴趣将个性化的外展努力驱动给我们的受众。通过吸引特定用户来增强数字广告系列,从而允许针对目标市场的更精确的创意和量身定制的消息传递。
IDENTIFIABLE CONTENT INCLUDES:
当您有预算时,分类广告提供了一种简单的方法来推广您的产品和品牌。分类产品可以帮助销售设备,产品和服务,宣布商机,雇用专家员工等。
Categories Include:Our market research will enable you to stop guessing, confidently make data driven decisions, and save time and money.Let's get started.
白皮书,文章和案例研究是产生信誉并与公司及其决策者建立联系的好工具。
ENR can ghostwrite un-bylined articles, white papers, case studies, and more to help drive your content marketing strategy. We’ll collaborate with you to create educational and entertaining content to solve customer problems, position you as a thought leader, and generate leads. You provide editorial direction and we’ll do the rest!
内容选项:
WANT TO USE YOUR WHITE PAPER TO CAPTURE LEADS AND DRIVE TRAFFIC?
ENR can deploy your White Paper via email to construction professionals with our White Paper eBlast. Since they know and trust the content of ENR, your email to them will enjoy a higher open rate and thereby a greater number of leads!
*Exclusive-Sponsorship and Multi-Sponsor Options Available.
您是否正在寻找一种独特的潜在客户生成产品,该产品为您的观众带来价值并与您的内容互动?继续教育是实现这一目标的关键。大多数有执照的专业人员都必须赢得继续教育单位(CEU),以维持其许可或证书。我们为您提供机会提供所需的这些CEU,同时建立品牌知名度并为您的业务产生高质量的潜在客户。
CEU可以通过各种格式提供,包括文章,网络研讨会,现场活动,视频和互动演示文稿。无论您是现有内容还是想创建新的,引人入胜的内容,我们的教学设计师和主题专家团队都在这里为您提供帮助。作为赞助商,您可以在我们的新,互动且易于使用的赞助商仪表板中查看所有课程统计数据和参与数据 - 24/7全天候可供您使用。
将您的内容推广到我们的第一派对DATA用户,并根据您的领先目标或营销预算获得预定数量的潜在客户。潜在客户报告由线索组成,这些线索填写了BNP平台上托管的自定义表格。填写表格后,BNP托管的,封闭式内容(例如白皮书或视频)将提供给用户。活动将运行90天,或直到达到目标为止。
Co-branded with ENR to boost deliverability, connect with readers and acquire leads! Custom eNewsletters include your own proprietary editorial or educational content including:
最多需要6个编辑,教育,非AD副本/非商业内容的链接。出版商有权拒绝内容。
Reach industry professionals and buyers who use and prefer B2B directories to eliminate unwanted search results. Various package options such as listings, ads, and enhancements are all available.Let's get started.
Drip Marketing allows your marketing to be presented to the customer over a longer period of time to help your product or service stay top of mind! This constant flow of marketing sets your business up for more engagement opportunities and exposure.
对于希望增加网络流量并增加曝光率的企业,该计划是理想的解决方案。允许我们乘营销轮,将目标受众带到您的网站,微型网站或着陆页。该计划将运行,直到达到90天的目标,其中包括所有营销抵押品。
希望用您自己的所有内容和广告直接与我们的听众交谈?利用我们的第三方Eblaststhat deploy your message straight to our qualified audience of engineering and construction professionals AND provide post-deployment email stats. Company Content eBlasts require 30 days’ lead time.
Sponsor a unique collection of your company’s thought leadership content co-branded with ENR and designed as a downloadable digital eBook. Leverage the most influential and respected construction industry media brand while generating high-quality leads!
Topic-specific eBooks are hosted on ENR.com and deployed to ENR’s audience through a co-branded eBlast. Select your own topic or our editorial team will suggest one. Either way, we handle all publishing details, from design, production, and hosting on ENR.com, to marketing to ENR’s community of engineer and construction professionals and providing leads for your business development efforts.
You Receive... | Single-Sponsor |
全页广告 | 3 |
封面上的徽标(链接到您的网站) | ✔ |
赞助商文章(1,000-1,200字) | 3-5 |
Logo on deployment eBlast | ✔ |
Leads from deployment eBlast^ | ✔ |
^单件赞助商:从广告商内容和电子书链接本身的点击中接收潜在客户。
作为专业人士的值得信赖的资源,Enewsletters是推广产品和服务的理想场所,以帮助您推动您的网站流量并建立品牌知名度。Enewsletters确保您的广告将由已经对您的行业表示兴趣并期望获得及时且相关的内容的人来查看您的广告。
提供引人注目的广告和独家赞助。
Ad Position |
Leaderboard (Top) |
排行榜(中间) |
排行榜(底部) |
Ad Position |
Leaderboard (Top) |
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排行榜(底部) |
A bi-weekly eNewsletter devoted to construction related risk, insurance, surety, regulatory compliance, ethics and law.
Ad Position |
Leaderboard (Top) |
排行榜(中间) |
排行榜(底部) |
A monthly eNewsletter focusing on news, trends and opportunities in the construction industry in the energy-related markets.
Ad Position |
Leaderboard (Top) |
排行榜(中间) |
排行榜(底部) |
Ad Position |
Leaderboard (Top) |
排行榜(中间) |
排行榜(底部) |
Ad Position |
Leaderboard (Top) |
排行榜(中间) |
排行榜(底部) |
Ad Position |
Text Ad with URL Link |
Ad Position |
Leaderboard (Top) |
排行榜(中间) |
排行榜(底部) |
A bi-weekly eNewsletter capturing groundbreaking construction people, projects and trends at work in Pennsylvania, Delaware, Maryland, Washington, D.C., Virginia and West Virginia.
A bi-weekly enewsletter capturing groundbreaking construction people, projects and trends at work in Colorado, Idaho, Montana, North Dakota, South Dakota, Utah and Wyoming.
A bi-weekly eNewsletter capturing groundbreaking construction people, projects and trends at work in New York and New Jersey.
A monthly eNewsletter capturing groundbreaking construction people, projects and trends at work in Washington, Oregon and Alaska.
A bi-weekly eNewsletter capturing groundbreaking construction people, projects and trends at work in Alabama, Florida, Georgia, North Carolina, South Carolina, Tennessee and Puerto Rico.
A bi-weekly eNewsletter capturing groundbreaking construction people, projects and trends at work in Arizona, Nevada and New Mexico.
新利luck位提供了完整特性,topic-centric微博called an InfoCenter. As the exclusive InfoCenter sponsor you work with the editors to select a topic of interest to the ENR audience of construction and engineering professionals. Your content geared toward the topic ensures your company name becomes synonymous with the topic you choose.
BRANDING
As the exclusive sponsor, your logo and banner ads appear on every page of the InfoCenter creating an unparalleled branding opportunity.
LEADS & TRAFFIC
获取有关我们完整的多渠道营销套餐的导致线索,其中包括电子邮件联系信息,这也将帮助您吸引流量!
•横幅广告在所有Infocenter页面上运行
• Call out on the ENR website and in the eNewsletter
• Promotion in the ENR magazine
• 3 custom eBlasts
• Logo on all promotions
SUPPORT
Your InfoCenter is fully supported by an Online Support Coordinator who will load all content, update and maintenance the site as needed— all you do is send us the content!
没有内容吗?添加来自我们营销服务机构BNP Gaing的内容开发软件包。
通过将静态信息图转换为互动体验来提高参与度!
好处:
交互式产品聚光灯(IPS)是突出您的产品,内容,服务或事件的有效且动态的方法。在这种引人入胜的数字体验中,共享视频,照片,技术规格,推荐,案例研究,白皮书等。
好处:
通过在买家旅程的每个阶段提供相关信息,培养铅培养是参与定义的目标群体的有目的过程。利用我们的营销自动化和第一方数据使用者,我们可以将您通过潜在客户生成工作培养的潜在客户移动到他们成为付费客户的地步。
Celebrating the most influential achievements in the engineering and construction industry at three prestigious events.
专注于妇女可以采取的关键步骤来扩大自己的影响力,促进行业的增长潜力,并互相启发和增强彼此的能力。
Networking and interactive sessions examining the business and design issues driving AEC technology.
Education and networking with ENR’s recent Top Young Professionals winners.
新利luckENR自豪地介绍了NYNJ基础设施论坛. The Forum will provide an in-depth look at the current state of the local construction market. Attendees to this important event will also gain access to new and existing projects, updates to the current Port Authority capital plan as well as plenty of networking and relationship-building opportunities between primes and subs and the latest Diversity and Inclusion programs.
在过去一年中,纪念全球项目团队背后的设计和建筑工作。
Supporting the winning best projects across the nation!
WHY ENGINEERING NEWS-RECORD?
工程新闻纪录(ENR)是唯一对全球建筑行业决策者必新利luck不可少的媒体报告新闻,数据,排名,分析和评论。作为该行业值得信赖的来源,ENR帮助建筑物和基础设施市场的专业人员在新利luck地区,全球和全球范围内蓬勃发展。
因此,ENR在一般和专业承包新利luck商,设计公司,项目所有者和关键供应商中提供了最大的影响力和最高参与度。
CONSTRUCTION'S MOST USEFUL MEDIA BRAND
23个编辑/记者
The AEC industry's largest editorial staff
Award-winning Content
在2021年,En新利luckr在杰西·H·尼尔(Jesse H. Neal)的商业新闻和新闻学奖中获得了六个类别和决赛入围者的获胜者。新利luckEnr还获得了美国商业学会出版物编辑的四项全国荣誉。2020年,Jan Tuchman获得了该集团最高荣誉的国家建筑学院的TED C. Kennedy奖。
2ClearSeas Research, ENR Reader Preference Profile Study, 2021
有关打印广告规格,请单击here.
Reach the construction industry at the regional levels
提高ENR印刷和数字杂志订户中的品牌知名度。新利luck打印广告放置有助于增加对该地区随后的公司内容营销和潜在客户生成活动组件的参与。
新利luck特殊部分是行业垂直行业的声音
通过在线奖励数字发行,与整个ENR新利luck印刷受众联系。每年有40多个部分集中在建筑市场,建筑类型,专业和行业协会上。
Special Sections Examples:
把你的品牌和数字Edi中心前面tion Sponsorship as our dedicated readers access our intuitive, personalized and modern digital edition. Readers can interact with, scroll through and even listen to the articles each issue. We even offer readers an ever evolving, personalized content stream based on their content choices — all to boost engagement even further. Enhance your visibility further with a Persistent Banner Sponsorship. This positions your fixed, clickable banner ad at the bottom of the digital edition. Finally, our intuitive digital platform tracks ad engagement and click-metrics in order to provide insight into how your content is performing.
Increase your impact with these packages that allow you to take full advantage of our digital edition capabilities.
全面赞助
(Limit one sponsor per issue.)
包裹包括:
持续的赞助
(Limit one sponsor per issue.)
As readers scroll through the issue, ensure you’re seen with a Persistent Article Banner that runs at the bottom of the screen in both desktop (728 x 90) and mobile (320 x 50) versions.
间质赞助
(每月3赞助商的极限。)
广告将在台式机和移动设备上的页面浏览量之间运行。660 x 660(广告将自动收缩以适合移动屏幕)
视频页面赞助
(每月限制一个赞助商。)
视频将在桌面和移动设备上的数字版本中单独运行。
Complete your research projects like a trusted industry expert.Get started.
专业人士求助于ENR行业解决方案和高质量的社新利luck论。现在,您可以通过在Enr.com上与我们值得信赖的社论一起在Enr.com上发布您的粘性,值得嗡嗡作响的非商业内容来利用本地广告。新利luck新利luck然后,Enr将通过多渠道营销工作来吸引您的专用内容页面的流量!
HOSTED on ENR.com for 6 months on its own dedicated Content Page along with your logo, company description, link to your website and a set of complementary online display ads.
在所有ENR.com页面上都有30天(如新利luck果同时进行的本地活动正在进行15天)
HIGHLIGHTED in four deployments of ENR’s Weekly Insider eNewsletter
通过专用EBLAST部署给Enr的每周内部人士Enewsletter的订户新利luck
SHARED on ENR’s Facebook*, LinkedIn and Twitter pages with a unique, customized hashtag
*可以提供延长广告系列促销寿命的选项。
您是否有多个内容可以与我们的听众分享?使用完整的内容营销包在我们的网站上构建您的自定义公司频道。
通过此捆绑包节省15%,并为所有内容作品提供整整12个月的延长曝光。
所有这些都在我们的网站上标记为您的公司频道。
Enhance your online advertising program with ONLINE RETARGETING. Retargeting tracks industry professionals visiting ENR.com and then displays your ads to these professionals again as they travel to other websites. As a result of this increased visibility, your brand will enjoy greater post-impression recall and convert ENR’s browsing customers into visitors to your website!
Purchase online display ads on ENR.com with a minimum of 10,000 impressions. Contact your sales rep for position availability and CPM pricing. Purchase a minimum of 300,000 Retargeting Impressions for 30 days.
记录采访,提供教育信息,推广新产品等等!播客为您提供了直接与Enr的读者交谈的机会,并提供教育和促销信息,从而确立您的品牌的领导能力并提高人们的意识。新利luck与我们一起创建播客或提供您自己的播客,ENR将向我们的读者推广您的播客。新利luck另外,赞助我们的编辑关键路径播客之一,并在播客介绍中获得提及。
BNP Video是我们内部视频制作和营销团队,可以制作高质量的专业视频,使您看到并发展业务。在ENR的力量的支持下,我们还将创建一种定制的新利luck营销策略,以将您的视频消息在数千个合格的买家面前获取。
BNP Video can shoot your video at your location of choice - office, facility, event, installation site, or even your booth at a tradeshow - we can accommodate all your needs. Need a studio to shoot your video? We have studios located in New York City, Detroit or Chicago.
我们的功能包括:
射击
无论是简单的单相机拍摄还是多摄像头制作,BNP视频都可以处理。我们拥有专为长录音和数码单反相机设计的摄像机,以更具电影效果。
SOUND
可用于使用不同风格的录音风格的音频设备,包括无线Lavalier,手持式麦克风和BOOM麦克风。
预生产
BNP视频可以提供脚本修订,情节提要和剧本,以确保您的消息准确地传递。
远程编译器
不用担心记住您的脚本。有了提前通知,我们可以为拍摄带来一个远程编译器。还可以根据要求提供配音专业人士的服务。
灯光
BNP Video uses professional LED lighting for on-location and in-studio productions. LED lights provide a full range of color temperatures with the advantages of low energy consumption and mobility when used with a battery.
后期制作和编辑
BNP Video can transform your existing content like raw footage, photos, and text into a video. We will use a variety of graphics, animations, music, voiceover, and professional editing techniques.
An ENR webinar is your ideal platform to both educate and sell to a pre-qualified audience at the exact same time. Pair with a topic or trend expert to discuss common challenges while pitching your product or service solution. Or maybe the expert is you! Plan your webinar today and receive a turnkey marketing program collecting qualified registrant leads.
Online Display Ads are an effective way to create clicks to your website. Engineering News-Record aligns its website with Internet Advertising Bureau’s (IAB) standards in static or animated ads that appear throughout the pages of ENR’s website. Our responsive design means editorial content and advertising is presented in a readable and engaging manner for viewers across all devices.
广告类型 | DESKTOP | 药片 | MOBILE |
1超级排行榜 | 970 x 90 | 728 x 90 | 320 x 50 |
1排行榜 | 728 x 90 | 728 x 90 | 320 x 50 |
1PUSHDOWN | 970 x 90 (扩展到970 x 415) |
728 x 90 (expands to 728 x 415) |
320 x 50 (expands to 320 x 415) |
1广告牌 | 970 x 250 | 728 x 90 | 320 x 50 |
2HALF PAGE | 300 x 600 | 300 x 600 | 300 x 250 |
3视频播放器 | Any Size up to 1920 x 1080 | ||
4MEDIUM RECTANGLE | 300 x 250 | 300 x 250 | 300 x 250 |
5宽阔的摩天大楼 | 160 x 600 | 160 x 600 | 300 x 250 |
仅主页 | DESKTOP | 药片 | MOBILE |
6中间超级排行榜 | 970 x 90 | 728 x 90 | 320 x 50 |
粘附横幅 | 950 x 90 (扩展到950 x 460) |
728 x 90 (扩展到768 x 768) |
320 x 50 (扩展到320 x 480) |
A topic sponsorship on ENR.com allows you to target visitors engaged with content around a specific topic that relates to your company and product. This sponsorship includes 4 ads per page with a total of 5 different ad slots across the article and topic pages.
2401 W. Big Beaver Rd。,Suite 700
Troy, Michigan 48084
www.bnpmedia.com
BNP Media是北美最大的私有B2B媒体公司,在各种各样的行业中提供了卓越的内容和活动。我们致力于通过杂志,Enewsletters,网站,活动,继续教育和市场研究将客户与客户联系起来。
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Design, CMS, Hosting & Web Development ::出版
创建与潜在客户和现有客户交流的智能社交媒体策略。新利luckoffers a number of opportunities for audience engagement through Facebook, LinkedIn, and Twitter. We have social media experts on staff ready to guide you through the process. They’ll work with your team to optimize your campaign and get you the best results. Post-campaign, we’ll give you the analytics and information you need to prove your ROI.
Many of our social media products can be boosted or promoted within their platforms. Upgrade your post and increase your visibility!